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ADULTS ONLY: THE FAMOUS GUIDE TO SEX SHOPPING

Jesse Sousana's family has owned and operated WILDCAT ENTERPRISES for 25 years. The parking lot at this conspicuous blue and gold building on Fresno and G Street is rarely empty. Serving a mostly male, blue-collar clientele, Wildcat has been steadily expanding its selection and slashing prices since Sousana, 28, took over the family business two years ago. Wildcat has the largest and lowest priced selection of adult DVDs and videos in Fresno. "I get every new release, including the amateur stuff you see on the Internet. Everybody seems to love that stuff," Sousana explains.

The racks and racks of DVDs substantiate his claims. Every genre imaginable is represented: from amateur to anime, Sousana is serious about meeting his clients' needs. He gets all the latest hard-to-find she-male releases, has a wide selection of swinger magazines (that include info on the scene in Fresno), offers a liberal rental policy (no credit card necessary), and even hosts an old fashioned, tangible message board. One poster announces, I want to be tickled. Wildcat's DVDs are by far the cheapest in town.

A current Valentine's Day sale offers 3 adult DVDs for $20. Bring a receipt for any DVD purchased Monday through Friday back the following weekend and get 50% off your next DVD purchase. Sousana is a third generation porn man. He tells me stories about going to Hong Kong with his grandfather when he was seven years old. For being good while his grandfather conducted business, he got to pick out whatever toys he wanted from a Chinese factory. He also tells me how his grandfather was the first to offer adult movies by the minute in a video arcade. The booths at Wildcat don't have doors, and there is, thankfully, a "keep it in your pants" policy. "I try to make everyone feel comfortable," he says. "I try to always have at least one female working and one Spanish speaker." The store carries the one-of-a-kind designs of Wildcat employee Cha Cha, who makes many of the outfits Fresno strippers wear.

Wildcat has a large selection of toys for men and women, and Sousana will steer you to the right device for your needs at the lowest price. On popular items like the Impulse Slimline Rabbit, Wildcat undercuts the competition by $10. Sousana is increasingly catering to couples, women, and the gay community. A hot item for couples is the Mini Magic vibrating cock ring. "Any couple I show it to, it's sold," says Sousana. The Mini Magic is priced at $12. But what\'s the best cock ring out there? "The blue rubber band that comes on broccoli- I\'m not kidding." .


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